Telephone John Panteli 0409 095 053

Steve Simpson

Whether it’s creating a culture to deliver great service, helping leaders understand their role in shaping the culture, helping teams perform better, equipping people to revel in change initiatives, or getting people to take safety seriously, Steve reveals how his concept of UGRs – unwritten ground rules – can be used to effect lasting, positive change.

Steve is in demand as a keynote speaker for conferences across the world. He is the author of two books including ‘UGRs: Cracking the Corporate Culture Code’.

He is the co-author to a further three books, the latest being ‘A Culture Turned’.

He has a Masters Degree from the University of Alberta, and was invited to undertake an Australian city lecture tour to co-present with Harvard University Professor Rosabeth Moss Kanter


Steve Simpson Sitting 2


Steve has worked in-house with numerous organisations to implement his concepts, many of which have totally transformed their cultures.

His client list includes Kmart Australia and NZ, Toyota, Barclays Bank Africa, McLaren Automotive (UK), Next (UK) and CBA.

Guy Russo, CEO of Kmart, has this to say, "In the 1980s it was ‘Situational Leadership’ with Ken Blanchard.

In the 1990s it was ‘Body Language’ with Alan Pease.

In the 2000s it was ‘Good to Great’ with Jim Collins. Now it’s the time for Steve Simpson and UGRs."

Professional Speakers Australia recognised Steve’s achievements by awarding him the prestigious Australian Educator of the Year Award – one of only 10 awarded in the country.

Hear Steve Simpson speak on these topics:

Speaking Categories

Related Blog Articles

  • Success In Sport - A Great Legend of VFL/AFL Read Post
  • The Sportshound is out and about Read Post
  • Tea and Scotch with Bradman Read Post
  • Dine with a true Australian ICON Read Post
  • Just when you thought every leadership concept had been identified in the management world! 

    The management of UGRs and organisational culture is THE leadership imperative of this era.

    Shane Fracchia CEO - Holy Spirit Home
  • After sitting through hours of dry information fed to us by PowerPoint presentations and pie charts, it was a breath of fresh air when the guest speaker, Steve Simpson, bounded to the podium with an energy that had the whole room responding to him.

    Deanne Howard - Cadden Crowe
  • Steve Simpson’s contribution to the Institute of Customer Service Conference was first-class: a stimulating, persuasive, convincing and valuably provocative overview of the unwritten ground rules which actually underpin the reality of corporate life.

    Dr. Ted Johns - Chairman - Institute of Customer Service
  • To say that I thoroughly enjoyed your presentation on Friday is and understatement. 

    How wonderful to put a name to Corporate Culture with UGRs.

    I am sure that everyone who had the pleasure of listening to your very captivating and inspiring presentation will put their business to the UGRs test to see how they rate and make some changes to their organisational culture if necessary.

    Fay Miller MLA - Member for Katherine
  • I speak for myself and my colleagues, who also attended the Institute of Customer Service Conference, when I say that your presentation was indeed one of the best.

    A cracking presentation: engaging, insightful, inspirational, thought-provoking,

    Carmen Lester - CIBA Vision UK
  • I can only pen the too often used phrase that a light was turned on after hearing your presentation – which was fantastic both in content and delivery from yourself.

    Steve Murakami - Bullivants NT

Profile on Steve Simpson

McLaren Automotive, Workplace Culture and UGRs...