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Campbell Macpherson

 "Laugh and learn business therapy". Campbell Macpherson is an international Change expert.

He is the author of The Change Catalyst, 2018 Business Book of the Year and a sought-after speaker worldwide.

Campbell is an Executive Fellow of Henley Business School.Campbell advises organisations worldwide via his consultancy Change & Strategy International.


Campbell Macpherson Award

"If you are not leading change, you are not leading anything. You are just managing the status quo." 

Campbell has been enabling leaders to instigate strategic change for almost 30 years across Australia, UK, Europe, US, Asia and the Middle East as a board member, executive, in-house adviser and external consultant.
His clients have included the Abu Dhabi Investment Authority, Cofunds, AMP, Invesco, Bibby Group, Aviva, Axa, Apple, American Express, BBC and Friends Life.
He has been Strategy Director of Zurich, HR Director of the UK's largest IFA network, Marketing Director of Virgin Wines, eBusiness Head of AMP and a multimedia entrepreneur.
He started his career flying jets (badly) in the RAAF."

 CC Front           award logo e1521336189590


He believes change has never been more prevalent or more relevant – for individuals, for governments, for societies and for business.

Additionally, the disruption we have witnessed over the last twenty years due to globalisation and the internet is nothing compared to the changes heading our way in the next decade alone.

Campbell cites AI, automation, advanced robotics, climate change, immunotherapy, stem cell research, genetic medicine, clean energy, 3D printing, and the continued rise of China as just a few examples of these.

In 2018, Macpherson was the winner of the prestigious Business Book of the Year at the Business Books of the Year Awards for his The Change Catalyst.

Campbell Macpherson is an accomplished, entertaining and thought-provoking public speaker, an experienced Master of Ceremonies and a seasoned facilitator, in demand worldwide.

In a world where 88% of change fails, Campbell can help organisations discover the essential ingredients to successful change.

Travels from United Kingdom


Hear Campbell Macpherson speak on these topics:

Speaking Categories

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  • An exceptional speaker – had the audience attention from the outset – mix of front line experience, great stories and good humour – one of the best I’ve seen in a long time.

    Rohit Talwar, CEO Fast Future
  • “Campbell is very genuine and brings a lot of realism and practical thinking to his work.

    His ideas are much more than a “motivational” speech on change.

    His session was an inspirational and energizing discussion that provided us with the tools and insights to manage change within our department, the wider organisation and in our personal lives as well.

    I’m confident that those who apply his experience-based tips will improve their performance.”

    Rod Evans, EMEA Director, Intel
  • “Campbell is a truly engaging speaker, who delivered a faultless performance.

    Campbell’s technique engaged with the audience and kept them captivated with anecdotes.

    He portrayed a succinct message throughout the speech, indicating a convincing love for and complete belief in the subject matter.”

    David Munday, UK Group Treasurer, Innogy Business Services
  • “Unique ability to blend humor with deep insights into strategy and change leadership”

    “Campbell makes you laugh and think at the same time” “Mix of front line experience, great stories and good humour”

    “His humorous, confident, yet self-deprecating style kept us glued to his anecdotes” “

    You never forget a Macpherson presentation” 

    Intel and Innogy.

Campbell Macpherson, Keynote Speech - The Business Book Awards 2019

‘What leaders need to understand about change’

Why Change Fails.. People Dont Like Change

The Change Catalyst Book Launch at the IOD London

Leading and Embracing Change